General Mills nutritionally improves nearly three-quarters of its U.S. Retail sales volume
General Mills, Minneapolis, says it has improved the health profile of 73% of its U.S. Retail sales volume since 2005. These improvements include enhancing positive nutrition, such as increasing protein, fiber, vitamins and minerals, or reducing limiters such as calories, sodium, sugar and fat, all while ensuring great taste. In fiscal 2013 alone, the company improved more than 20% of its U.S. Retail sales volume and the nutritional improvements touched all General Mills U.S. Retail platforms, including Baking, Cereal, Dairy, Meals and Snacks.
Reductions in sodium and calories, and increases in whole grain were among the main health improvements General Mills achieved in fiscal 2013. As with past years, all reported improvements were significant, meaning a 10% or more improvement was achieved, according to the company.