Cookies and crackers are a large part of the bakery industry. Though they seem like very different products, they have a lot in common nowadays, including healthier ingredients.
Bakeries are seeing a rise in customer demand for cleaner products. While cookies are an indulgent treat, those made with “more natural” ingredients can lead consumers to feel better about their choices. “The trend of more natural ingredients, such as real butter as opposed to margarine, is becoming even more sought after,” states Jay McKnight, vice president of foodservice for Christie Cookies. “Instead of ingredients you cannot pronounce, Christie Cookies are [made of] 100% real butter, real vanilla, gourmet chocolates and so on. We often refer to this as a ‘healthful indulgence.’”