The “Supermarket Guru,” ConAgra Foods’ consultant Phil Lempert, has come up with his annual trend forecast that indicates supermarkets are making dramatic changes in response to the demands of an evolving consumer. Here are Lempert's Top 10 Trends for 2014:
Breakfast protein: Supermarkets and food manufacturers are responding to consumers' desire for a more protein-packed breakfast by stocking new breakfast products such as more varieties of Greek yogurt and ConAgra's Egg Beaters. Breakfast now is “much more focused on the protein source,” Lempert says.