Bakery Equipment Manufacturers and Allieds (BEMA) member companies will meet more than 15,000 professional attendees at the Modern Bakery Moscow 2014, to be held April 23-26 at the Expocentre Fairgrounds in Moscow. They are taking advantage of the bank of research and turn-key international exhibit opportunities that BEMA is developing.
The Overland Park, Kan.-based association has partnered with Kallman Associates Inc. to provide a number of promotional and logistical benefits for the show, including prime location, assistance with freight forwarding, reserved hotel rooms and shared interpreter service. “This effort is a direct result of survey responses and our board’s strategic plan,” says Kerwin Brown, president/CEO. “We think that concepts like the BEMA pavilion will remove some of the barriers associated with exhibiting internationally and enable member companies of all sizes to enter foreign markets.”