Lay’s, one of the marquee brands from PepsiCo’s Frito-Lay division, Plano, Texas, announces the return of its “Do Us A Flavor” contest. The popular event invites fans nationwide to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize.
Building on its previous success, this year’s contest offers Lay’s consumers even more opportunities to demonstrate their passion and creativity for potato chip flavors. Fans will now be able to choose from three potato chip forms—Lay’s Original, Lay’s Kettle Cooked and/or Lay’s Wavy—for their flavor ideas. In addition, this time around, a fourth finalist flavor will be created and brought to store shelves.