Last fall, I attended the whole-grains presentation session at the American Association of Cereal Chemists International (AACCI). I took away a few highlights pertinent to the entire grain-processing industry that I’d like to share.
Since the whole-grains marketing campaign launched after the Food and Drug Administration (FDA) whole-grain health claims were announced in 1999 and 2003, consumer interest in whole-wheat and whole-grain foods has grown.