Boasting before-and-after pictures of dieters, fad-diet marketers often make sweeping promises that tell followers they will “lose weight fast.” Despite these claims, research from the University of Arkansas’ Division of Agriculture shows that only 5% of Americans who approach weight loss this way manage to keep the pounds off in the long run. These diets usually push one particular type of food and overlook a key component to a healthy lifestyle: Balance.
One promising trend the Grain Foods Foundation (GFF) sees among consumers is a growing interest in a healthy lifestyle. Our 2013 consumer segmentation study revealed heightened interest among participants in making food part of a broader lifestyle choice.