Today’s consumers snacking more, a Technomics report reveals
Snack consumption is on the rise, as half of today’s consumers (51%) say that they eat snacks at least twice a day, an increase from the 48% who said the same in 2012, according to Technomic Inc.’s updated Snacking Occasion Consumer Trend Report. In addition, about a third of consumers (31%) told the Chicago-based research and consulting firm that they’re snacking more frequently than they were just two years ago.
Not only are consumers snacking more often, they’re broadening their definition of a “snack.” These days, a wider range of foods—and beverages—are now viewed as snacks, and convenience stores and other retailers are sparking competition with restaurants to meet the growing demand.