Consumers not affected much by changes to Nutrition Facts Panel
Will consumers notice the proposed Nutrition Facts Panel changes? Will they alter purchase decisions or eating behaviors? According to The Hartman Group, the Food and Drug Administration (FDA) made headlines recently when it proposed changes to the Nutrition Facts Panel (NFP) on food and beverage products. Although consumers rarely scrutinize Nutrition Facts Panels, they are an important source of information for evaluating healthfulness among people who read product labels. The Hartman Group decided to explore two of the changes with consumers:
• Serving-size data: Food-forward consumers are skeptical about the labels and serving-size data. For example, many scoff at 22-oz. bottles of soda claiming to contain 2.5 servings. Now that the FDA is calling for serving sizes to reflect reality, will consumers evaluate the panel differently?