Whether they refer to it as a tortilla or a wrap, consumers are calling on this versatile, unleavened bread to help them create quick, nutritious meals and snacks. Tortilla manufacturers are introducing healthier formulations, ‘snack sizes’ and new flavors to meet consumers’ dietary and culinary needs.
Most people refer to a thin, round, unleavened bread made from cornmeal or flour as a tortilla; others call it a wrap. Manuel Berber, president of Mi Rancho, San Leandro, Calif., says it’s a “great carrier.”