“There’s a huge opportunity in finding new space within the clean label topic because it’s a broad subject, and there is no regulation yet,” said Yasemin Ozdemir, market analyst, research firm Innova Market Insights, based in Duiven, The Netherlands. Ozdemir discussed the future of clean label during a presentation at the Institute of Food Technologists’ Annual Meeting + Food Expo, June 21-24 in New Orleans.
In 2013, 23.5% of global food and beverage launches included a clean label claim, rising steadily from 21.5% in 2010.