A longtime snack favorite, pork rinds are garnering new fans, thanks to their better-for-you ingredients and innovative flavors.
They’re low in carbohydrates, high in protein, crunchy and flavorful, yet many consumers are still unfamiliar with one of the healthier snacks on the market—pork rinds. “We have less than 20% [household penetration],” says Mark Singleton, vice president of sales and marketing, Rudolph Foods Co. Inc. “Millions of consumers are still unaware of pork rinds and the fact that they contain zero carbohydrates and [have] high-satiety attributes.”