Mi Rancho, an Oakland, CA, family-owned manufacturer of tortillas and Mexican food products for the foodservice sector and a new contender in retail stores, names Fernando Alvear vice president of sales and marketing. He will work closely with third-generation owner and president Manuel Berber to grow the company’s presence in the foodservice and grocery sectors, while fine-tuning the Mi Rancho brand.
A former executive with Kraft, The Coca-Cola Co., Sara Lee, Chicken of the Sea and Givaudan, Alvear’s initiatives include building the brand, developing and introducing innovative products and customer-based solutions, while continuing to build a high-performing organization. “The company is growing, so this is a very exciting time for Mi Rancho,” he says. “There is a huge opportunity for us to capitalize on the market, trends and our capabilities to get the company to the next level.”