Hershey updates corporate brand, unveils a new logo
The Hershey Company, Hershey, PA, recently unveiled a refreshed corporate brand that builds on its 120-year legacy and creates a new, modern look and feel that, the company says, positions it for the next 100 years.
A key element of the broad corporate brand makeover is a logo redesign that underscores the company’s evolution from a predominately U.S. chocolate maker to a global confection and snack company. The new branding will impact all visual aspects of how The Hershey Company presents itself, from consumer communications to websites to the interior design of its office spaces and the look of its retail stores.