As GMOs, gluten intolerance and ‘no artificial additives’ gain heavy traction in the food arena, snack manufacturers and commercial bakers continue to showcase new clean-label pursuits with more transparency. Still, consumer demands for clean labels are incredibly varied.
As GMOs, gluten intolerance and “no artificial additives” gain heavy traction in the food arena, consumers are becoming increasingly selective about the products and ingredients that land in their shopping carts. “Over the past 12 months, the term ‘clean label’ appears to have worked its way into the vocabulary of a growing number of natural food consumers, retailers, manufacturers and ingredient suppliers,” states Amy Lotker, owner and executive vice president of marketing and sales at Better For You Foods LLC, Delray Beach, FL.