A Little Change Makes a Big Impact for a Family-Owned Business
Grocery shoppers make an astonishingly large number of their purchase decisions in-store. In fact, only 24 percent of purchases are planned in advance, while 76 percent are made strolling through crowded store aisles. For this reason, it is critical for brand owners to have packaging that stands out on store shelves, so their product catches consumers’ eyes at the point of purchase.
In the heart of Alabama, one burgeoning business is making strides on retail shelves thanks to a Brand Ready Packaging®makeover from Georgia-Pacific Corrugated that contributed to a 14 percent increase in sales.