Wolferman’s, Medford, OR, a purveyor of specialty baked goods, is reintroducing a classic American brand to customers old and new. The brand relaunch features a new assortment of decadent bakery gifts, gourmet food offerings and blended coffees, all of which are available on the company’s redesigned website, www.wolfermans.com.
Also part of the relaunch are an enhanced brand voice that captures the spirit and expertise of the 1888 Kansas City bakery, an updated and timeless color palette, and a fresh new photography style that brings the textures, flavors and aromas of the products to life.