It’s no secret that shoppers are stocking their carts with an eye to health when it comes to snacks and baked goods. But ask 100 consumers what they’re looking for in a healthy product, and you might get just as many answers.
So when FDA announced proposed food labeling changes earlier this year that would break out added sugars—those added during the production process, as opposed to those existing naturally in foods—from the more general “sugars” listing, the next target seemed obvious.