Let’s take a look at how we can transform a basic brownie into a value-added product through the use of key functional ingredients and eye-catching inclusions.
Since we tend to “eat” with our eyes first, visual appeal is a huge determinant for whether consumers deem a baked good desirable and ultimately purchase it. Colorful sprinkles and decorettes, polished sugar, nonpareils, and coconut crunch blends are a fun way to add charm, perhaps a theme or a textural twist to the standard soft brownie. A smooth bed of ganache or coating drizzled beneath these decorative touches serves as an adhesive and adds a distinct visual and textural layer that’s different from the baked base.