Famous Brands International, Broomfield, CO, parent company of TCBY Yogurt and Mrs. Fields Cookies, recently announced that its subsidiary Mrs. Fields Confections has acquired virtually all the assets of International Confections Company LLC, dba Maxfield Candy Co., including premium brands Maxfield Candy and Nutty Guys, following entry of an order of the Third Judicial District Court of Salt Lake County, UT.
“We are extremely excited that the Maxfield Candy brand, whose previous owner was a long-standing Mrs. Fields licensee, will officially join our family as we continue to expand the iconic Mrs. Fields and TCBY brands throughout the world,” says Joyce Hrinya, interim CEO of Famous Brands. “With a renowned heritage as a premium confectioner dating back nearly 70 years, the Maxfield Candy brand is an ideal fit, and I’m confident that the addition of these delicious treats to the Famous Brands portfolio will delight our existing and future customers. Nutty Guys is also a high-quality nut, dried fruits and popcorn brand that will both complement and augment our existing portfolio of premium products.