Snyder’s-Lance Inc., Charlotte, NC, has introduced a new corporate logo symbolizing the completion of its strategic shift to become a branded snack food company. The company says it is focused on serving consumers’ busy lifestyles with quality, premium and differentiated snacks.
“We are dedicated to serving the snacking expectations of our consumers and retailers,” says Carl E. Lee, Jr., CEO and president of Snyder’s-Lance. “As a result, we are proud to say snacking is our passion. Our company is going through a very exciting time as we compete in a dynamic and growing category. This corporate rebranding effort reflects not only the transformation of our company, but it also reinforces the energy and commitment our associates have for making great snacks.”