Even though frozen pizza is a relatively flat market these days, seeing only 1.04 percent growth in dollar sales for the 52 weeks ending Nov. 30, 2014, per IRI, Chicago, it’s still a $4.4 billion market—and select brands have shown an ability to outpace the category average.
Back in 2013, Bernatello’s Pizza, Maple Lake, MN, dropped its company name from its lines—historically well known in the Minneapolis area—in favor of new names, like Brew Pub. This clearly indulgent line favors use of a moderately sized Brew Pub logo and a large-sized “Lotzza Motzza” tag line front-and-center, building on the appeal of indulgence.