Snyder’s-Lance Inc., Charlotte, NC, announces Clearview Foods, a new snack food division with a focus on developing innovative and better-for-you snacking options. Clearview Foods will concentrate its efforts on growing the Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products.
The company also introduced a new logo for the division inspired by Snyder's-Lance's strategy and corporate direction. The logo for Clearview Foods features clean and fresh primary colors, a visually striking icon and a recurrence of the corporate tagline, “Snacking is our passion.” According to the company, the new logo, icon and tagline offer a clear perspective on the division’s mission to seek opportunities that capitalize on growth trends and extend into new food categories.