Lay's accepting ‘Do Us A Flavor’ contest entries through March 30
Lay's, a marquee brand from PepsiCo's Frito-Lay division, Plano, TX, is accepting submissions for its “Do Us A Flavor” contest through March 30. Fans nationwide are invited to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize. But this time around, there's an exciting new twist: Lay's is asking fans to also include the location that inspired each potential million-dollar idea. Later this year, four finalist flavors—representing cities and towns across the U.S.—will be fully developed, brought to store shelves and voted on by America.
“With two U.S. ‘Do Us A Flavor’ contests complete, millions of consumers from just about every corner of the country have weighed in on the next great potato chip flavor," says Jeff Klein, vice president of marketing, Frito-Lay. "Time and again, these fans have told us they've drawn inspiration from their favorite locations all around the U.S.—from the cities where they live to their favorite vacation spots to the places they've traveled to see friends and family. So this year, we decided to take America's love of diverse flavors to a whole new level and let it inspire our next contest winner.”