Mondelez International, Deerfield, IL, announced, on March 19, a multiyear deal to become the Official Snacks of MLS. The sponsorship bolsters the company’s presence in the sport as it enters the second year of the #PassTheLove campaign, a fully integrated program to help spread the passion for soccer coast to coast.
“MLS has played an enormous role in the explosion of soccer in America, and we're excited about how this great league and its fans can help us #PassTheLove," says Stephen Chriss, senior director, North America Consumer Engagement and Marketing Services, at Mondelez. “Our MLS sponsorship opens even more avenues to reinforce how our snacks increase the fun of soccer whether you're at the stadium, watching on TV or playing the game.”