Fresh, delicious food is the dominant consumer route to health and wellness today. Fresh, less-processed as the mark of quality food has moved from a niche idea to a mainstream value. Yet it is couched in our desire for highly personal, customized choices, as well as discovery and enjoyment.
We live in an era when consumer-driven demand for higher-quality food and beverages has fundamentally altered traditional offerings in food industry segments ranging from packaged foods in supermarkets to menu items in foodservice and restaurants.