Welch’s, Taura Natural Ingredients form partnership to create inclusions
Welch’s, Concord, MA, and Taura Natural Ingredients, Tauranga, New Zealand, have created a partnership to produce inclusions from Welch’s Concord Grape Juice and Purée. To be marketed as FruitWorx, the new inclusions will contain all the taste and goodness of the Concord grape for which Welch’s range of premium juices are famous. They will be available to manufacturers of products such as nutrition bars, confectionery, bakery products and breakfast cereals.
Under the terms of the deal, Taura Natural Ingredients will create concentrated pieces and pastes from Welch’s Concord Grape Juice and Purée using its URC (Ultra Rapid Concentration) process. Developed by Taura Natural Ingredients, URC is a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in a wide range of exciting formats, either alone or in combination with other fruits, and blended with grains including ancient grains such as chia.