2015 Sweetener360 research study reveals attitudinal shifts among consumer segments
Consumers continue to say they avoid specific ingredients, but purchase data shows otherwise, according to the 2015 Sweetener360, an annual research study completed in part by Nielsen and Mintel Consulting and commissioned by the Corn Refiners Association.
“More than ever, widespread misinformation from consumer news and social media is motivating consumers to say they avoid specific food ingredients,” says Martin Concannon, manager of Lafayette Associates and a Sweetener360 research analyst. “This new research separates reality from buzz, which helps food and beverage manufacturers avoid making unnecessary changes to sweetener formulations and marketing strategies.”