While it’s undeniable that consumer demand for healthier products is shaping trends in the food industry as a whole, there’s perhaps no category affected as much as the bar category. And experts say there are many reasons why.
First and foremost, consumers are snacking more than ever, says Molly Spence, director, North America, Almond Board of California, Modesto, CA, to the tune of “an average of 2.3 times a day in late 2013, up from 1.8 times a day in 2008, according to our own research.”