It’s no secret that consumers are scrutinizing product labels for nutrients and unhealthy red flags. So it might be tempting to jump to the conclusion that baked sweet goods—including products like doughnuts, Danishes, sweet rolls, coffee cakes and muffins—typically considered an indulgent food category, might be suffering in sales. But that’s not the case.
Manufacturers of sweet goods continue to see strong sales of traditional products, while also branching out into areas considered “health halos,” like clean-label and portion control. And both segments will continue to push the category forward.