PLMA to focus on store brands in deli, dairy, bakery segments at November trade show
As changes in American lifestyle are increasingly driving consumers to the supermarket perimeter, the Private Label Manufacturers Association, New York, announced it will turn a spotlight on store brands in the deli, dairy and bakery sections at its 2015 Private Label Trade Show, to be held Nov. 15-17 at Donald E. Stephens Convention Center in Rosemont, IL.
“Consumers are making it clear they want convenience and speed in meal preparation,” explains Brian Sharoff, PLMA president. “As a result, retailers are expanding the offerings available in fresh food departments such as their deli sections, their dairy cases and in-store bakeries. This is creating new and exciting opportunities for retailers’ store brands to respond to shoppers’ interest in foods that are convenient, fresh, and healthier.”