Dancing Deer Baking Co., Boston, has expanded its leadership team, adding two food veterans with backgrounds that span natural product, grocery, wholesale club and mass channels. David Goldman has joined the company as vice president of sales, while Katrina Yolen has joined as vice president of marketing. Both are newly created positions.
As vice president of sales, Goldman will be responsible for continuing to extend distribution of Dancing Deer products across wholesale/retail, foodservice, corporate and reseller distribution channels. He brings 20 years of sales leadership experience at the national level, driving business growth at companies such as Stonyfield Farm, Plum Organics, Theo Chocolate and, most recently, Kashi/Kellogg Co. He is well-known in the natural products community and has had extensive experience selling to and leading organizations across all trade channels.