In many ways, the frozen snacks category presents a paradox. IRI, Chicago, notes that frozen appetizers and snack rolls took in $1.93 billion for the 52 weeks ending May 17, 2015. In its April 2015 “Frozen Snacks—U.S.” report, covering frozen appetizers, snack rolls, pretzels, bagel bites, potato skins and handheld sandwiches, Mintel values the overall U.S. frozen snacks category at $4.5 billion—certainly not a revenue-generator to sniff at.
The snack industry overall is up. Analysts unendingly expound upon the “snackification” of America, as people shift away from three square meals to six mini meals. Mintel reports that 94 percent of U.S. adults snack at least once a day. We live in an age that glorifies small plates, portion control and convenience.