Not too long ago, most Americans solely associated tortilla chips with Mexican restaurants. Today, tortilla chips continue to show up at snack occasions previously dominated by potato chips, pretzels, popcorn and crackers.
And why not? Unlike many salty-snack rivals, tortilla chips are available in a variety of versatile shapes that can stand up to dips, salsas and other toppings, as well as carry on-trend flavors. They’re also typically gluten-free—an important factor for consumers with celiac disease and other dietary concerns or preferences—and are often made with organic, non-GMO and other better-for-you ingredients.