When it comes to the snacks they eat, Americans are becoming ever more vigilant about the ingredients they contain and how they’re made. They want better-for-you products that are made with simple, recognizable ingredients and are less processed.
And yet, within the past year, consumers have purchased 767.38 million bags of Frito-Lay’s Cheetos Cheese Snacks, for the 52 weeks ending May 17, 2015, according to IRI, Chicago. They’ve also nibbled their way through millions of bags of other popular puffed and extruded snacks this year.