The United Soybean Board’s 22nd annual Consumer Attitudes About Nutrition study—which reveals consumer perceptions about diet, fats, oils and purchase drivers—indicates Millennials consume soy foods and beverages more often than adults in general, with 50 percent eating soy at least once a week versus 38 percent of all adults. The study compares Millennials (ages 18 to 34) to the total sample of participating U.S. adults, 18 years and older.
Forty-two percent of Millennials are aware of specific health benefits associated with soy foods such as tofu, edamame or soy milk. They are also more likely to seek out products made with soy because of the nutritional benefits they associate with it. “Millennials have a heightened awareness of the impact food and beverages have on their health,” says Amy Hendel, registered physician assistant and Soy Connection consultant. “With a spotlight on diseases such as cancer, high blood pressure and diabetes, Millennials seek healthy foods and look to soy.”