As we recently noted in our State of the Industry report on pretzels (see “Today’s pretzel logic”), the pretzels subcategory within salty snacks saw rather flat sales for the 52 weeks ending May 17, 2015, per IRI, Chicago, down 0.99 percent in dollar sales to $1.22 billion.
This comes despite a flurry of new product launches—some of which show great promise for boosting sales and snack share of stomach in the coming year.