Today’s food industry supply chain is replete with sweetener options—but what do people really think about specific types of sweeteners? As researchers continue to discover, a considerable degree of sweetener perception centers on the actual product in question, and what people say and what they do can vary considerably.
In order to gain a better understanding of current shopper perceptions of sweeteners in breads, we reached out to Sara Martens, vice president, The MSR Group, and a research analyst for the Corn Refiners Association.