The combination of flavors and colors can elevate snacks and select baked goods into experiences—impactful moments in edible time that build brand loyalty and drive repeat purchase. While subtle and traditional flavor and color approaches still maintain their core audiences, bold, ethnic and otherwise adventuresome approaches continue to gain more favor.
Vacation season may be over for a few months, but there’s an easy way to take a quick and inexpensive vacation: snacks. “Consumers look to snacks to provide a mini vacation from their daily routine,” says Joni Ford, senior advertising and promotions manager, Kalsec, Kalamazoo, MI. “Snacks provide an escape through unique flavors and colors. There are limitless combinations for adding value to existing conventional snack products.”