Pop Secret popcorn named official popcorn of two Disney resorts
Diamond Foods Inc., San Francisco, has entered into a long-term strategic alliance agreement with Walt Disney World Resort and Disneyland Resort tied to its Pop Secret brand premium popcorn. Pop Secret popcorn is now the official popcorn of Walt Disney World Resort in Lake Buena Vista, FL, and Disneyland Resort in Anaheim, CA.
Diamond Foods also plans to advertise on Disney-owned channels like ABC Family and the Disney Channel. Retail promotions, on-pack sweepstakes and digital content creation are ways in which Pop Secret popcorn expects to work with Disney.