BFY Holdings LLC, New York, has named Dan Morgan president and chief sales officer, effective immediately. He will be responsible for leading the expansion of the company’s sales and distribution efforts for both its branded and private label snack products and will report directly to BFY’s CEO, Paul Nardone.
Morgan, who currently serves as chairman of the Snack Food Association (SFA), has more than 27 years of relevant sales and management experience. Most recently, he was the chief sales officer of Snyder's-Lance Inc., where he was responsible for managing all the company’s direct store delivery (DSD), direct and export sales. Prior to that role, he held various other senior leadership positions at Snyder’s-Lance and one of its predecessor companies, Snyder’s of Hanover.