Over the past year, the market for chips has seen positive gains as product selection grows continually more diversified, with tactics related to better-for-you and intriguing flavors both driving sales. Meanwhile, chip producers look toward new ingredients, like diverse grains—including ancient grains—and innovative processing techniques to improve chip quality.
According to IRI, Chicago, potato chips gained 2.13 percent in dollar sales for the 52 weeks ending Oct. 4, 2015. Cape Cod chips, a Snyder’s-Lance brand, performed well, up 19.06 percent for the 52-week period. Relatively new additions from the company include the Waffle Cut and Limited Batch lines, with the latter including flavor-forward varieties like Sweet Red Chili and Chipotle Barbeque.