Bakers and snack manufacturers know that offering retailers great products it is not enough today. How they deliver their products to customers is equally important. Send a retailer the wrong item or the wrong quantity, or miss a contracted delivery time, and manufacturers might lose that business.
Bakers and snack producers face other challenges, as well. Their products often have a limited shelf life and must travel quickly from their processing facilities to customers’ stores. The faster they can move products from point A to point B, the better.