The Schwan Food Co., Bloomington, MN, has formed the Schwan’s Chef Collective, a team of up-and-coming chefs from across the U.S who will assist in developing the next generation of Schwan-branded frozen foods. The announcement comes on the heels of the company’s simplicity ingredient initiative announcement, a commitment to removing four ingredient groups—partially hydrogenated oils and trans fats, artificial (certified) dyes, high fructose corn syrup and artificial flavors—from foods sold by every subsidiary of Schwan, including Schwan’s Home Service Inc., Schwan’s Consumer Brands Inc. and Schwan’s Food Service Inc.
“We believe the Schwan’s Chef Collective will help us change the way people think about the frozen-food category," says Dimitrios Smyrnios, CEO of The Schwan Food Co. "We are proud to work with these talented chefs to make a spectrum of great food—indulgent-to-wholesome, convenient-to-authentic and simple-to-sophisticated—with the goal of exciting our retail, foodservice and home-delivery customers."