Honey considered a ‘natural’ sweetener, survey reveals
Ninety-three percent of consumers consider honey a “natural” sweetener, with 48 percent of those consumers saying they look for product labels that include honey, according to an independent survey of consumers nationwide. The National Honey Board, Firestone, CO, commissioned the survey to measure consumer perceptions of honey as a sweetener and as an ingredient in a variety of packaged foods, including bread, food bars, yogurt and beverages.
“This independent survey confirmed our assumptions that consumers love honey,” says Catherine Barry, director of marketing, NHB. “Many consumers think the ingredient is natural, look for it on labels and pay more for a product that is made with honey.”