Ever since Americans became aware of the negative effects gluten can have on a very small minority of the population, they’ve been turning to websites, blogs, TV and other media for information about gluten-related health issues and gluten-free diets. They’ve also been asking their local grocers to carry more gluten-free products, including baked goods and snacks.
Shoppers now have a wider selection of gluten-free products from which to choose, while retailers and manufacturers are enjoying increased sales. According to new research published by Mintel on Dec. 4, 2015, the gluten-free foods category experienced growth of 136 percent from 2013–2015, reaching estimated sales of $11.6 billion in 2015.