U.S. consumers are increasingly more health-conscious and looking for ways to incorporate better-for-you foods into their diets, even when they’re snacking. Consequently, a manufacturer’s ability to deliver a healthier snack or baked good is more important than ever. As counterintuitive as it may seem, drizzles and coatings offer manufacturers opportunities to provide some of the health benefits consumers seek in foods.
Even when it comes to better-for-you foods, consumers aren’t willing to trade off on taste. And that’s where drizzles and coatings come in, bakers and snack manufacturers are discovering. By adding a functional chocolate drizzle or coating to a nutrition bar or snack, for instance, they can elevate both the product’s nutritional profile and taste.