Back in January, Oprah Winfrey began a campaign devoted to her heartfelt love of bread. And when Oprah says, “I love bread,” America listens. It’s just that simple.
Her adoration came across social media via Twitter, and through a series of short videos tied to her recent investment in Weight Watchers—a business that, yes, sells bread. To open the video spot, which appears on the Weight Watchers YouTube channel, she declares: “This is the joy for me. I love bread!”