Each January, companies specializing in flavors and colors for the food industry share their insights into prevailing and up-and-coming consumer taste trends. Offering baked goods and snacks in sync with these trends helps brands stand out in the marketplace and potentially become category leaders.
Understanding current views on emerging exotic flavors can be crucial to a manufacturer’s bottom line. After all, when it comes to food, taste and flavor perception—a key aspect of color choices—still drive sales, and we continue to see both new and familiar flavor and color ingredients driving innovation.