GenerationWhy, a research study conducted by Ipsos and BuzzFeed and commissioned by the Corn Refiners Association, was released on March 1 during a webcast attended by food and beverage industry decision-makers and influencers.
“Until now, many studies have made sweeping generalizations about millennials,” says Sara Martens, vice president of the MSR Group and GenerationWhy research analyst. “This study picks up where others left off, proving millennials are not a monolith. It provides game-changing insights for food and beverage brands looking to engage with the right millennial segment, at the right time, with the right message.”